!Image from Netflix’s Untamed
Source: Netflix
!Breaking Bad character Mike scene
Source: Netflix
!Stranger Things Dustin smiling
Netflix
The shift towards cinematic storytelling reflects changes driven by streaming platforms aiming to draw audiences through “prestige” productions.While this approach can create visually striking narratives, over-reliance on such formats risks neglecting episodic balance, which has been central to classic television’s engagement value.
India’s burgeoning OTT market could draw lessons here. Series creators might pursue strategies that retain India’s love for diverse narratives while embracing evolution in audience preferences. Balancing experimentation with culturally resonant formats-like anthology-style or family-centric dramas-could prevent alienating viewers expecting traditional storytelling structures.
As Indian creators compete globally, prioritizing thoughtful pacing over inflated budgets tied to extended movie-like designs may lead to more sustainable successes across local and international audiences. This debate signals an evolving creative landscape where innovation must meet audience retention strategies effectively.