– Mujeeb Padikka (@tripwithmp), a Kochi-based techie, creates viral reels showcasing Kerala’s beauty. His most-watched reel features a lone bus in Kadamakudy that garnered 25 million views.
– Arun P Jose (dronolphy) from Idukki has nearly 900K followers and is credited with layering nostalgic music into drone footage to create cinematic effects.
– Abu Joy Jacob (@letsflyy) uses drones to rediscover Pathanamthitta and showcase overlooked areas of his district.- Nithin Prabhakar (@kidufpv) specializes in FPV cinematography with high-speed custom drones used in films like Liger and Sumathi Valavu.
The popularity of drone-driven storytelling signifies the creative potential of technology and its ability to transform tourism promotion for Kerala-a state already internationally recognized for its natural beauty. Content creators like Mujeeb Padikka and Arun P Jose demonstrate how localized narratives can reach millions globally by blending technical expertise with cultural authenticity.This rising trend also forecasts innovation opportunities across sectors beyond tourism-education,filmmaking,urban planning-but highlights regulatory gaps that must be addressed to avoid misuse or safety risks. Clear guidelines on drone operation could not onyl enhance content creation but also position India as a leader in responsible drone photography.
As social media evolves into powerful marketing platforms for destinations worldwide, such visual storytelling reaffirms Kerala’s title as “God’s Own Country,” showcasing its diverse terrains while broadening India’s soft power influence through digital artistry.
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