Consumerfed Reports ₹187 Crore Sales During Onam Festival

Swift Summary

• Consumerfed (kerala State Co-operative Consumers Federation) achieved ₹312 crore in sales during the Onam festival markets.
• Sales included:

– ₹187 crore from outlets directly run by Consumerfed and Triveni supermarkets.
– ₹125 crore through Onam fairs in 750 cooperative sector supermarkets.

• Subsidies were provided for 13 essential items, with discounts between 10% to 40% on other products to combat inflation during the festival season.
• The fairs were organized at State, district, and rural levels from August 26 to September 4 and witnessed strong public turnout.
• Approximately 15 lakh litres of coconut oil priced at ₹339 per litre were sold via these outlets.
• Subsidy item sales accounted for ₹110 crore out of the total turnover. Festival markets also featured products from Milma, Raidco, and Kerala Dinesh.

Indian Opinion Analysis

Consumerfed’s Onam initiative reflects how well-coordinated cooperative efforts can positively impact local economies while addressing consumer needs. By offering meaningful subsidies on essential items during a major festive season such as Onam, the federation displayed effective measures to curb inflationary pressures-a notable achievement amid rising costs of goods nationwide.The high participation level not only demonstrated public trust but also showcased how co-operatives can serve as viable alternatives to private retail chains. Additionally, their decision to include local products from companies such as Milma and Raidco underscores a focus on supporting regional industries. The notable turnover hints at scalable solutions that could be further replicated across other states if implemented thoughtfully.

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