Microsoft’s shift toward offering non-subscription-based productivity tools could resonate with cost-conscious users in India were long-term value is highly considered in purchase decisions. This lifetime access model eliminates the financial burden of ongoing fees, making it suitable especially for students, freelancers, and small businesses operating on limited budgets.
With no reliance on internet-based solutions post-installation, this deal also aligns well with India’s uneven internet connectivity landscape in manny regions. Given the widespread use of Windows OS in India’s computer market and increasing Mac adoption among professionals, this product fits across diverse consumer bases.
However, challenges may arise due to competition from free alternatives like Google Workspace products that dominate educational and small-business spaces within the country.