India’s Online Home Services Market to Reach ₹88 Billion by FY30: Report

Quick summary

• India’s online home services market is projected to grow at a compound annual growth rate (CAGR) of 18-22% to reach ₹85-88 billion by FY30, according to a Redseer report.
• Though the market is large (₹5,100-5,210 billion by FY25), it remains predominantly unorganised and offline, with online penetration under 1%.
• The online segment of home services currently stands at ₹41-43 billion but is expanding rapidly due to urban consumer demand for convenience and reliability.
• ‘Instant Home services’ are emerging as the next wave in India’s digital economy after quick commerce, promising rapid service fulfilment for urban households.
• Key drivers include cultural trends for instant gratification influenced by quick commerce, post-COVID focus on trust and safety, urbanisation, and willingness among consumers to pay premium prices for convenience.
• Challenges for platforms include maintaining economic viability of frequent low-value tasks,ensuring adequate supply during peak times,competing with entrenched informal networks,requiring digital fluency from workers without compromising scalability or user experiance.

Indian Opinion Analysis
The projected growth of India’s online home services market highlights how urban lifestyles are influencing consumer preferences toward reliability and speed in service delivery-a phenomenon similar to what was observed with food delivery apps or quick commerce. While this development symbolizes meaningful progress in digitizing traditionally informal sectors such as domestic help or repair services, challenges persist in achieving mainstream adoption.

For India’s economy and society alike, further scale-up could mean greater employment opportunities within a structured ecosystem while reducing reliance on unregulated service providers historically marred by quality issues or inconsistencies.However-and as noted-the operational hurdles platforms face remain critical: from stabilizing supply chains during high-demand intervals to supporting workforce transition within a highly fragmented labor pool.

If these complexities aren’t addressed effectively while balancing cost-efficiency against convenience demands from users-notably those concentrated across major urban centers-the promise of widespread habit-driven change risks stalling prematurely despite its apparent commercial potential.

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