The falling prices of traditional Kanthalloor-Vattavada garlic highlight vulnerabilities inherent in agricultural markets reliant on seasonal demand. While farmers previously thrived on premium pricing during festivals like Onam, external competition from neighboring regions dampened financial prospects. The absence of timely government intervention for direct procurement exacerbates their dependence on private vendors, likely contributing further instability.The GI tag granted last year should ideally help preserve the cultural and market value of this specialty product. However, it requires economic support mechanisms-such as regulated procurement systems-to ensure sustainability for local farmers cultivating these unique crops. If left unaddressed, these challenges could threaten livelihoods across an agriculturally significant region.
Read More: The Hindu