Kerala Records ₹970.74 Crore Liquor Sales During Onam

Swift Summary

• The Kerala state Beverages Corporation (KSBC) reported an all-time high liquor sales of ₹970.74 crore during the 12-day Onam season (August 25-September 6, 2025).
• This marks a revenue growth of 9.34% compared to last year’s ₹842.07 crore sales during Onam season.
• The highest single-day sales were recorded on September 4 (Uthradam), with revenue reaching ₹137.64 crore, followed by ₹96.52 crore on september 3 and ₹90.43 crore on September 2.
• As of Uthradam day,KSBC’s total liquor sales stood at ₹826.38 crore.
• Among the outlets, Karunagappally store in Kollam topped single-day sales with revenue of ₹1.46 crore on Uthradam day, followed by Kavanad Ashramam outlet in Kollam (₹1.24 crore) and Kuttippala Edappal outlet in Malappuram (₹1.11 crore).
• Kerala currently has 278 BEVCO outlets and 155 self-service stores; they remained closed statewide on Onam day itself.
• Consumerfed liquor outlets also operate across Kerala but their sales data is not yet available.

Indian Opinion Analysis

the surge in liquor consumption during the Onam festivities highlights evolving consumer trends and authorities’ reliance on alcohol-based revenues for state coffers amidst cultural celebrations like Onam-traditionally seen as a family-centric festival celebrating harvests and community unity.

While the financial boost from record-breaking beverage corporation revenues is notable for Kerala’s economy, it also raises questions about societal priorities and public spending patterns linked to festivities versus healthier activities or welfare programs aligned with cultural ethos.

This trend could prompt policymakers to balance fiscal benefits from alcohol taxation against public health implications tied to its accessibility amidst events promoting tradition-driven community spirit.

Read more: published – September 08, 2025