Kudumbashree Achieves ₹40.44 Crore Turnover This Onam

Rapid Summary

• Kudumbashree recorded a total turnover of ₹40.44 crore during the Onam season.
• District-level melas and CDS-level markets were key contributors to its earnings.
• 1,943 Onam markets organized across Kerala generated ₹31.9 crore, derived from microenterprise and farm products sales.
• Flower and vegetable sales under Nirappolima and Onakkani schemes brought in ₹7.29 crore, while plantain, tapioca, and related value-added products contributed an additional ₹3.02 crore in revenue.
• Nearly 98,910 gift hampers sold via the Pocketmart e-commerce app and CDSs earned ₹6.3 crore.
• KudumbashreeS state-wide Onasadya preparations turned over ₹2.24 crore.

Indian Opinion Analysis

Kudumbashree’s substantial earnings during the Onam festivities underline its pivotal role in empowering local entrepreneurs and fostering community-based economic models across Kerala. By encouraging microenterprise progress alongside agriculture-focused initiatives (such as Nirappolima), it demonstrates a sustainable approach to leveraging regional festivals for rural growth.

The reliance on e-commerce platforms like Pocketmart further showcases Kudumbashree’s adaptability to modern retail trends-signaling potential for expanded digital integration going forward as consumers increasingly embrace online shopping solutions.This success story is not just reflective of economic achievement but also inclusive growth through women’s participation-a founding principle of Kudumbashree missions-making it both financially notable and socially impactful for Kerala’s landscape.

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