Meghalaya Unveils Festival Calendar

Fast Summary

• Festival Calendar Launch: Meghalaya launched its Autumn Calendar 2025, focusing on culture, music, tourism, and literary events.
• Economic Impact in 2024: Tourism Minister paul lyngdoh revealed meghalaya generated a return of ₹133.42 crore on ₹23.5 crore expenditure for festivals last year.
• Core Objectives: Festivals aim too empower local talent, boost the economy, and position Meghalaya as a cultural hub globally.
• Highlighted Events for 2025:

– Chief Minister’s Grassroots Music Project hosting daily performances; over 7,750 artists performed at previous editions with salaried opportunities created.
– Participation of local artists in international events such as the North-East India Festival in Singapore and World Expo in Osaka.
– Megha Kayak Festival (October) featuring global kayaking talent; prize money last year reached $20,000.
– ahor 4×4 Off-Road Challenge (October), Cherry Blossom Festival (November), Shillong Literary Festival (November), Me·gong Festival (November), and Winter Tales Festival (December).

Indian Opinion Analysis

The launch of the Autumn Calendar positions Meghalaya not only as a domestic tourist destination but also as an emerging player on the global stage for cultural tourism. The impressive ROI figures from festivals in 2024 demonstrate how investment in culture and tourism can translate into tangible economic benefits for states. This model could potentially inspire other regions to prioritize similar initiatives.

Critics who question public spending may need to weigh concerns against measurable returns like job creation – both permanent salaried roles within music projects and seasonal boosts linked to international sporting events. Bringing local talent into prestigious global venues such as Singapore’s NE India Fest or Osaka’s World Expo fosters long-term creative networks while strengthening cultural identity.

Additionally, high-adrenaline attractions like the kayaking races provide international visibility while encouraging niche sports tourism markets. However, equitable distribution of benefits across all communities will be critical for long-term sustainable growth.

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