Milma Achieves Record Sales of Milk, Curd, and Ghee This Onam

Quick Summary

• Milma outlets recorded strong sales of dairy products during Kerala’s Onam festivities.
• On Uthradam day, 38,03,388 litres of milk and 3,97,672 kgs of curd were sold, surpassing last year’s figures (37,00,209 litres and 3,91,923 kgs respectively).
• In the five days leading up to Uthradam:

– Total milk sales reached 1,19,58,751 litres (5% growth from last year’s figure of 1,16,77,314 litres).
– Total curd sales increased to 14.58 lakh kg from last year’s tally of 13.76 lakh kg (growth of around 5%).

• Ghee sales for August were reported at an extraordinary growth rate:

– Seasonal ghee sales stood at 863.92 tonnes, reflecting a 30% increase compared to the previous year.
– Ghee sold in the past four days reached 127.16 tonnes, summing up a total seasonal sale of 991.08 tonnes.

• Milma distributed six lakh Onam kits through Supplyco containing it’s popular products like ready-to-eat payasam kits and small-sized ghee packs.
• Chairman K.S Mani attributed these record-breaking numbers to consumer trust in Milma’s dairy offerings.

Indian Opinion analysis

Milma’s remarkable performance during Kerala’s Onam celebrations highlights its critical role as a trusted provider in the state’s culinary traditions tied to this important festival. The consistent growth figures across milk (+5%), curd (+5%) and ghee (+30%) indicate not just steady consumer demand but also heightened brand loyalty among Keralites.These strong metrics can be seen as reflective of increasing reliance on cooperative-based marketing models in Kerala’s food supply chain-especially for staples like dairy-which ensures affordability and accessibility even during peak festive seasons. Additionally notable is Milma’s strategic collaboration with government distribution systems such as Supplyco through initiatives like six lakh kit distributions incorporating key products such as small-sized ghee packs.

from an economic perspective for Kerala’s rural infrastructure overall [read full original story ]