Netflix Faces Challenges with Knives Out 3 Strategy

Quick Summary:

• Netflix paid $450 million for two knives Out sequels after the first film’s success.
• The latest sequel, wake Up dead man, will have a two-week theatrical release beginning November 26 before streaming on December 12.
• Netflix’s limited theatrical strategy aims to qualify films for awards without risking its streaming numbers.
• Previous experiments, like Glass Onion, demonstrated that movies can perform well both in theaters and on streaming platforms (Glass Onion earned $15 million in one week).
• Some industry insiders argue theatrical releases enhance audience engagement and cultural impact, unlike streaming-only films that frequently enough fade from public discourse.
• Indicators suggest Netflix could expand its theatrical footprint, with director greta Gerwig’s upcoming adaptation of The Chronicles of Narnia set for an IMAX release before wider theater runs.

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