Rajasthan Unveils New Tourism Circuits to Boost Desert and Tribal Attractions

Quick Summary

• Rajasthan deputy CM Diya Kumari highlighted tourism and hospitality as contributors to 12% of the State GDP, offering meaningful direct and indirect employment opportunities.
• New tourism circuits are being developed in Rajasthan to promote desert and tribal areas, showcasing tribal culture and activities near the international border.
• The State registered a 22% increase in international tourist arrivals in 2024 compared to previous years.
• The fifth Rajasthan Domestic Travel Mart (RDTM)-2025 was inaugurated on September 13 at Jaipur’s B.M. Birla Convention center, focusing on cultural heritage and enduring tourism advancement.
• Policies for promoting concert tourism,destination weddings,MICE (meetings,incentives,conferences & exhibitions) tourism were announced alongside infrastructure focus like airports and digital systems for enhancing connectivity.
• Awards were presented during RDTM recognizing contributions to women’s empowerment in hospitality and heritage preservation among others; Rajiv Mehra received the hall of fame award for his impact on Indian tour operations.
• Principal Tourism Secretary Rajesh Yadav and FHTR officials participated in RDTM events aimed at strengthening collaboration between tradition and modernity.

Indian Opinion Analysis

The strategic emphasis by Rajasthan’s government on reinforcing its tribal culture alongside desert landscapes positions the State uniquely within India’s diverse tourism map. With a growing global interest in lesser-known destinations fostering organic cultural experiences, such circuits could attract both seasoned travelers seeking novelty as well as those drawn by eco-sustainable narratives supported by green budget initiatives.

Tourism as a significant GDP contributor highlights how essential this sector remains for both economic health and job creation within regional economies like Rajasthan’s-a model that might potentially be replicated elsewhere across India if proven triumphant here.

Additionally, infrastructure projects like better airports or digital platforms can profoundly enhance accessibility-not only meeting current demand but attracting future inflow-especially given rising domestic mobility trends post-COVID recovery phases globally Read more: https://www.thehindu.com/theme/images/th-online/1x1_spacer