Supplyco Achieves Record ₹386 Crore Sales During Onam Season

Quick Summary:

• Supplyco achieved record sales of ₹386 crore during the Onam season. Subsidized items accounted for ₹180 crore, according to Minister for Food and civil Supplies G.R. Anil.
• Market interventions by the government helped stabilize prices during Onam and resulted in savings for consumers.
• The government supplied 1.49 lakh tonnes of rice worth ₹598 crore through ration shops during the festival period.
• Coconut oil prices were strategically reduced:

– Kerafed’s kera brand was sold at ₹457 per litre,compared to a market price of ₹529 per litre.This was later reduced further, allowing sales at ₹429 per litre.
– Supplyco’s Sabari brand was sold at subsidized rates of ₹339 and non-subsidized rates of ₹389 during Onam.
– Effective September 22: Sabari coconut oil will be priced at ₹310 (subsidized) and ₹359 (non-subsidized). Kerafed’s Kera brand will be available in retail markets at a wholesale price of ₹419 per litre.

For further reductions, Mr. Anil stated that coconut oil prices would decrease again starting next month.

Indian Opinion Analysis:

The report highlights effective market intervention strategies by the Kerala government to control essential commodity prices during Onam celebrations-a vital aspect given the festival’s cultural meaning in Kerala. By focusing on subsidizing staple items such as rice and coconut oil, authorities ensured affordability while mitigating inflationary pressures frequently enough felt around festive seasons.

Supplyco’s record-breaking sales underscore both its extensive reach among consumers and its role as a stabilizing force within Kerala’s economy. The targeted reduction in coconut oil prices via brands like Kerafed’s Kera reflects governmental efforts to regulate costs on key consumer goods that are integral to daily life and traditional festivities.

Looking ahead, planned price decreases signal continuity in these pro-consumer initiatives post-Onam, which could bolster public trust toward state-led supply chains while maintaining affordability amid broader economic conditions.

Read More: Published – September 16, 2025 | Updated Source